Andrew Grenville

Andrew Grenville

Maru/Matchbox Canada

Biography

Andrew Grenville is a 30-year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications, including The Economist. Andrew has also delivered papers or lead workshops at research-related conferences organized by the ARF, ASA, AMRS, ESOMAR, IAB, MRIA, PMRG, Quirk’s, SSSR, SampleCon and TMRE.