Ben Joosen

Biography

Global Leader Foundational Solutions at Ipsos

Ben has spent the last eight years of his career at Ipsos where he is responsible for product development, thought leadership and client support in the areas of market and brand research, with special focus on segmentation, market structure and brand positioning.  Ben is also an expert on Ipsos’ Censydiam Model, helping global clients to uncover consumer motivations and activate results. Prior to Ipsos, Ben was a Senior Consultant at Synovate.