Dai’s love for research began in high school when she worked at Gallup conducting polls for news broadcasting and business development. Being a part of the behind-the-scenes work of Fortune 500 companies, Dai learned early on that success is rarely luck – in fact, it takes meaningful information, market feedback, and strategic planning. With that, Dai focused her career on helping businesses make critical decisions and optimizing their success without leaving it up to chance. Prior to co-founding MineMR, Dai led the implementation of research initiatives that covered a wide range of methodologies. Some of her past clients include Disney, McDonald’s, Nordstrom, Acura, Dropbox, and Pandora Online Radio.