David Smith

David Smith

DVL Smith UK


David Smith is Director of DVL Smith. He is a former Chairman of the UK Market Research Society and a former Vice President of ESOMAR.

He founded the DVL Smith research agency in the late 80s and built up the company during the 90s to be a medium-sized agency that was sold in 2000, eventually becoming Illuminas Global where he was Chairman and CEO.

Since 2007 he has run DVL Smith as an insight consultancy and training agency.

David is the author of several books on the art and science of market research and has always advocated market researchers playing on a bigger, more consultative stage.

David Smith How to construct an evidence-based customer insight story