Chief Juicer and Founder of BrainJuicer Group PLC now regarded as one of the leading innovators in the international market research industry.
2010
Contributing since
6
Talks in the library
6
NewMR events
3
Topics
6
Years on the programme
Topics
Sessions
2016
Video & Slides
Fame, Feeling & Fluency Predicts Famous 5-star Marketing
Festival of NewMR 2016 – EMEA Thursday - 4 February 2016
Watch →
2014
Video & Slides
Kicking Up a Commotion: How Emotion Always Wins in Communication
Festival of #NewMR - 1 December 2014 – 5 December 2014
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2013
Video & Slides
Changing Behaviour One Elephant At a Time – Applying Behavioural Science to Brand Building
Main Stage 2013 - 4 December 2013
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2012
Slides
The Need for Faster Marketing Thinking & Slower Use of Flawed Research
Main Stage 2012 - 5 December 2012
Slides →
2011
thumb Slides Let’s Get Emotional About Advertising; Evidence from the frontiers of behavioural economics about how ads really work Main Stage 2011 - 3 November 2011 Slides →2010
Video & Slides
DigiViduals™ Research Robots conducting mass ethnography for insight generation
Main Stage 2010 - 8 December 2010
Watch →
More on Behavioural Economics & Neuroscience
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