Maya Middlemiss

Maya Middlemiss

Saros Research Ltd United Kingdom


Maya Middlemiss is the founder and managing director of Saros Research Ltd, and pioneered database-driven qualitative research recruitment in the UK at the turn of the millennium. In the past 15 years, the Saros team have recruited many thousands of participants for qualitative, user experience and online research projects for a wide range of clients, committed at all times to quality, ethics and intelligent project management. Maya’s conference credits include the AQR-QRCA, Qual360 and the MRS Conference, and she also writes and presents on subjects including social media and location-independent working. Maya is the author of The Participant Principle: A guide to getting the best recruitment for your user testing and qualitative research.

Twitter: @Sarosresearch and @mayamiddlemiss

Maya Middlemiss Fallacies of small and large numbers: why quant into qual won’t go
Maya Middlemiss Altered Realities: the Participant’s Perspective
Maya Middlemiss Facebook and Participant recruitment: Using Social Media to target respondents
Maya Middlemiss Explode-a-Myth 2014 – Maya Middlemiss