Reg Baker is Executive Director of the Marketing Research Institute International (MRII), a non-profit organization that develops the content for The Principles of Market Research and related online continuing education courses offered through the University of Georgia. He also works as a consultant to ESOMAR’s Professional Standards Committee. Prior to his retirement in 2012, Reg was President and Chief Operating Office of Market Strategies International, a US-based custom research company. Before joining Market Strategies he was Vice President for Research Services at NORC at the University of Chicago. He lives and works in Ann Arbor, MI.