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Practicing The NewMR: What Researchers Need To Know
Reg Baker (Marketing Research Institute International (MRII))
The emergence of a host of new research methods and data sources coupled with changing client expectations challenges us to rethink the skills MR practitioners need to do good research in a much changed world. Where surveys and focus groups once reigned supreme there is what seems to be an ever-expanding toolkit to be mastered. At the same time, clients expect shorter cycle times, lower prices, and game-changing insights. In this presentation we will consider how these forces are impacting the research profession and how people need to prepare to be successful in it.
