Vesna Hajnšek

Biography

Vesna Hajnšek, Senior CMI (Consumer and Market insights) manager

Groupe L’Occitane

Vesna Hajnsek is a seasoned insights, analytics and strategic marketing professional with a relentless passion for liberating potential of businesses and creating propositions that delight consumers. She has a track record of leveraging insights to build successful brands across fashion, beauty and FMCG with three things in common:  bringing together integrative, strategic and analytical thinking with creativity, fostering successful partnerships across functions, teams, divisions and countries and continuous improvement of approaches and processes for better efficiency.

Vesna brings together 20 years of experience in marketing, PR, event management, sales and insights across start-ups SMEs and multinationals on a local and global level. She uses her wealth of commercial experience to build bridges across teams and creates optimal ways for different stakeholders to use deep understanding of and connection with consumers for business success. At Groupe L’Occitane, Vesna is using insights to create opportunities for L’Occitane en Provence.