Matthew Hellon (Northstar Research Partners), Jack Miles (Northstar Research Partners)
Value – what marketing exists to deliver – is measured by consumers’ willingness-to-pay for a brand. Currently, poor research UX means existing willingness-to-pay methods don’t allow marketers to measure if they actually deliver value.
Video & SlidesWhat is CX and where is it heading?Everyone is talking about CX, with roles spanning from defining the customer journey to managing the call center.…17 March 2020
Video & SlidesCX’s Coming of AgeThis year marked the 21st anniversary of Pine and Gilmore’s Experience Economy, with customer experience management reaching age…17 March 2020
Video & SlidesOne App Instead of Lab: how to optimize mobile experience and conversions with right user testing70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low…17 March 2020
Video & SlidesMove over UX and CX, here comes HX – Human ExperienceIn earlier times the focus tended to be on the product and/or service. More recently the focus has…16 March 2020
BlogDoes Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.Back in 2012, there were several research papers that suggested that running for more than about 20 miles…22 October 2018
BlogWhat is the Counterfactual? – Why do we need to assess it?Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…19 October 2018