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Move over UX and CX, here comes HX – Human Experience
Amélie de Brem (Potentiate), Ray Poynter (The Future Place)
In earlier times the focus tended to be on the product and/or service. More recently the focus has shifted to the customer/user/view etc, as in customer-centricity. However, even customer-centricity is an ‘inside-out’ perspective, not a perspective that focuses on people. The modern realisation is that people do not rotate around brands, brands rotate around people. The presentation shows why the future will be around Human Experience and will illustrate this with case studies and tips.
