Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others had evolved to “micro opportunities” to connect, engage and react. With the overload and availability of multiple channels 24/7 to establish conversations, it becomes vital to understand common patterns of usage of emerging platforms together with their emotional and attention levels. The main focus of the study is to bring information in the area of communication. Are we as society entering a new model of interacting with others, where messaging is the new voice? How this new generation z is turning their attention and engagement levels, where, when and for how long are paying attention to the content they are consuming through their mobiles? What are the main differences among contents and type of interactions. And finally what are main tips for brands, organizations and communities to interact with this upcoming new ruleZ.

Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms.

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