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Helping Marketers create better customer experiences using AI
Adrian Sanger (Spinsight, representing Aitrak)
Visual information overload is a problem for consumers, brands and retailers. Scientists have shown that this creates ‘load induced blindness’. We can now measure those vital 2-3 seconds of pre-attentive vision using a combination of eye-tracking science, machine learning and human intelligence. Automated, real-time solutions mean Marketers can use AI to continuous improve design of the store, the shelf, the pack and the advertising. In this webinar Aitrak will showcase studies with the latest advances in machine learning, vision analytics, and cognitive neuroscience revealing how they are delivering predictive eye-tracking results which are fast, accurate and reliable.
