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The Beauty from the Bottom of the Data Lake
Léa Turquier (Ipsos), Benoit Hubert (Ipsos)
A.I and machine learning algorithms have made giant leaps to help uncover insights in the millions of conversations, text, pictures from surveys or social media. Most of these techniques are good at finding the things you already know you’re looking for, in a rather prescriptive “top down” way. They are good at catching the fishes you need. In this webinar, we will show how ML based “bottom up” approaches now enable us to uncover the unexpected “unknown unknowns” that often hidden in data layers. Our advanced analytic designs are grounded on the latest achievements in data science and computational linguistics (LDA) to structure millions of conversations, visual analytics to expose the meaning of thousands of pictures and videos. Concrete client cases will illustrate what A.I bottom up approaches can add to market research, to effectively help brands understand consumers and markets the way they truly are, deep from the bottom of the data lake.
