There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through.
Video & SlidesOcular Truth: The Impact of VisualsWith the research landscape transforming into immersive engagement territories, narratives are the new paradigm shift. As much as…15 November 2018
Video & SlidesPersonally speakingVisualisation and storytelling have almost become clichés today and are built on the accurate premise that a story…15 November 2018
Video & SlidesBreaking News! What Qualitative Research can learn from the News MediaThe news media has adapted extremely well to evolving technology to become even more engaging and relevant in…15 November 2018
Video & SlidesWhat does storytelling really mean in a market research presentation?Market researchers are often told they need to be storytellers, they are told it by their bosses, they…15 November 2018
BlogUsing memes to communicate the story in the dataMeme’s are a powerful medium of communication, the pass from person to person because they catch the attention,…15 March 2024
BlogNewMR – Presenting & Reporting Study – 2021Here is a copy of the NewMR 2021 study into Presenting and Reporting market research results.14 September 2021