Review of Mobile Qual Platforms in 2017

Mark Michelson (Mobile Marketing Research Association)

Click here to access the slides

Click here to access the slides

There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are integrated mobile and online, others are mobile only, some come with built-in audiences, others provide only video. In this presentation Mark Michelson will present a taxonomy of mobile qualitative apps to help researchers understand which can be used for what.

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