People aren’t robots: Tips for creating questionnaires that people want to answer

Annie Pettit (E2E Research)

Click here to access the slides

Click here to access the slides

Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our low response rates. This session will highlight a number of practical things you can do to drastically improve not only data quality, but also readability and enjoyment of questionnaires.