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Storyboarding techniques for visual storytelling
Hannah Rogers (Blue Yonder Research)
Clients are under immense pressure to deliver shorter, sharper, clearer stories to their key stakeholders; the use of video in storytelling is now expected – you must be increasingly creative to add impact. At Blue Yonder we use multiple HD cameras to capture robust evidence and employ film-making storyboarding techniques to deliver bespoke, highly compelling, dynamic, 2-minute film clips; using human editors rather than automated platforms ensures we deliver the maximum amount of impact. This has changed the game in the holistic presentation of research, through capturing the imaginations of senior stakeholders and delivering absolute buy in through powerful storytelling and visualization, all accessible to them at the touch of a button.
