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The Future of Social Media Intelligence – Webinar 1/3
Dr Jillian Ney (Digital Behavioural Scientist, The Social Intelligence Lab), Gaelle Bertrand (NHS Digital)
This webinar is 1 of 3 in the ‘Social Media Research: State of Play in 2021’ event.
Social Media Intelligence first took its place in the researcher’s toolkit around 10 years ago and has offered significant opportunities to derive consumer insights while presenting some challenges.
Gaelle Bertrand, in conversation with Jillian Ney, the UK’s first Doctor in Social, will review how the practice of social media analysis has developed, what has influenced it and what the future might hold as sources, tools and techniques continue to develop.
