What do people really think about today’s market research reports?

Sue York (The Research Society), Ray Poynter (The Future Place)

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Learn how to improve your reporting and what people think about reports, and understand what is the gap in perceived quality between people who create and people who receive reports.

What do people really think about today’s market research reports? – Ray Poynter and Sue York report in the recent #NewMR study, with findings from a global sample of over 500 market researchers.

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