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Buzz monitoring: Getting real and growing up
Steve Thomson (Engagement Labs)
Conversation listening grows up: great insights can come from understanding what consumers say about brands and products, and how they say it. But social listening has grown up, and we know now that we need to understand context and channel and measure all forms of conversation if we want to measure the impact of buzz and word-of-mouth. We’ll explore how to sit public social measures alongside offline and dark social trends, and highlight the dangers of single-channel analysis.
