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Consumer Insights in your Pocket
Jilke Ramon (InSites Consulting), Tom De Ruyck (InSites Consulting)
There’s no doubt, AI will disrupt market research. But what are the possibilities? Our answer: Galvin, the consumer in your pocket. Our chatbot is your personal assistant for market research. In only a few seconds, it provides you the insights that you are looking for. With Galvin, you always have direct access to all your consumer research. It gives you the right answer anywhere, anytime and inspires you with new insights. But there’s more. By using predetermined consumer segments, Galvin is able to impersonate the consumer; giving you the chance to have a chat with your consumer. Looks like the future is already here!
