Future Feedback

Andrew Grenville (Maru/Matchbox)

Click here to access the slides

Click here to access the slides

The way we interact with one another keeps evolving. Most survey research connects with respondents through email and the telephone—two relatively old methods of communicating. But what about texting, apps and voice assistants like Amazon Echo and Google Home? How will they change the way we do survey research? This presentation reviews the results of a series of studies conducted in Canada and the U.S. on alternative methods of recruitment and survey taking—including text, apps, voice to text, video open-ends, passive monitoring, AI-driven chatbots and virtual assistants. Also considered are implications for the kinds of questions we ask.

All recordings

Related

Why Big Data, AI and ML is the friend of MR not the enemyVideo & SlidesWhy Big Data, AI and ML is the friend of MR not the enemyAt many conferences and roundtables and even over coffee breaks and chat rooms there is the conversation on…24 May 2018Less asking, more listeningVideo & SlidesLess asking, more listeningThe word survey has taken on a specific and narrow meaning in our industry – typically you’d expect…24 May 2018The Future – Back to Basics?Video & SlidesThe Future – Back to Basics?We have seen the experimentation with Social Media, technology based data collection and Big Data as an alternative!…24 May 2018The problems and challenges created by observational dataVideo & SlidesThe problems and challenges created by observational dataThe world of market research and insights are in the process of moving from a paradigm centred on…24 May 2018What Is So Worrying About Recursive Self-Improvement?BlogWhat Is So Worrying About Recursive Self-Improvement?Recursive self-improvement, or RSI, sounds like science fiction. RSI is when AI improves itself, then the improved AI…5 August 2026AI Update – 3 August 2026BlogAI Update – 3 August 2026Here are three big themes from last week';s AI news. AI moves from conversation to action: three developments…3 August 2026