A Colourful Transformation: How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions

Iris Weiss (Infotools), Russell King (Orange), Horst Feldhaeuser (Infotools)

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Click here to access the slides

No longer looking in the rear-view mirror and presenting data a few months down the track using static presentations and spreadsheets, the Orange Market Research team has implemented a dynamic, interactive analysis platform that pulls in data and dynamically displays up-to-date, customised, user-friendly insights.
Follow us on Orange’s journey to significantly increase understanding of the value that the Market Research team delivers to the Orange business. This forward-thinking, customer-first approach is giving Orange a competitive edge and helping them achieve their goal of delivering consistently high-value, high- quality and highly personalised experiences for all customers in each interaction.

Presented by Iris Weiss of Infotools and Russell King of Orange.

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