Festival of NewMR 2019 – EMEA Tuesday

SpeakerTitleVideoSlides
Martina Olbertova How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value
Jeroen Spetter The magical power of play
Martin Powton The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations
Raúl Gordo Breaking the boundaries of product category in the analysis of brand positioning
Irina Dimitriade Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester