| Martina Olbertova |
How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value |
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Slides |
| Jeroen Spetter |
The magical power of play |
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Slides |
| Martin Powton |
The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations |
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Slides |
| Raúl Gordo |
Breaking the boundaries of product category in the analysis of brand positioning |
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Slides |
| Irina Dimitriade |
Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester |
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Slides |
