There are no slides for this presentation, however, you can access the other slides from other presentations in this event by visiting our Play Again page. Story Time: The Narrative Research Forum event with Irrational Agency and NewMR This forum, […]
Click here to access the slides Narrative Exploration of New Categories at Mondelēz As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi and Maura Collins-Titone discuss and share how Mondelēz used narrative research to identify emerging […]
Click here to access the slides Using Digital Behavioural Data for Insights Presented by Mike Brown, Owner, Green Bird Consultants Limited With all the talk over the last year of a ‘new normal’ it has been important to understand what […]
Click here to access the slides Who, me biased? When we think of cognitive biases, we typically focus on what it means for respondents. But what about our analysis? It’s all too easy to fall for confirmation bias or to […]
Click here to access the slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say? Consumers behave irrationally because our decisions are managed by […]
Click here to access the slides The power of a brand’s distinctive assets to ensure market growth Alica and Glaucia discuss the power of a brand’s distinctive assets to ensure market growth. Click here to access the slides
Click here to access the slides Living and Breathing Quit-Smoking Journeys Mustard was commissioned by the Greater Manchester Health and Social Care Partnership to conduct research on smoking behaviours within the Greater Manchester region. During this session Irina will take […]
Click here to access the slides The Problems and Challenges created by Observational Data The world of market research and insights are in the process of moving from a paradigm centred on questions to one centred on observation, for example […]
Click here to access the slides ‘Cultural irrationality’ and its implications for market research There is a clear drive to acknowledge human irrationality in recent theories of human behaviour. However, most recent approaches take either the individual (e.g. System 1 […]
Click here to access the slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent of ‘right brain, left brain’. But what are they […]
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