Click here to access the slides Mind The Gap – Consumer Centricity in a nutshell In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed in order to become a true consumer-centric […]
Click here to access the slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This webinar will present the findings […]
Click here to access the slides Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long If you work in marketing or market research, or if any aspect of your job involves understanding consumers, there’s never been a better time to […]
Click here to access the slides Using Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-long NOTE this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. If you’d like to join these […]
Click here to access the slides What Women Want (Hint: It’s Not Hello Kitty) Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it’s important for brands to understand and support women, particularly as more and more female consumers control […]
Click here to access the slides Move over UX and CX, here comes HX – Human Experience In earlier times the focus tended to be on the product and/or service. More recently the focus has shifted to the customer/user/view etc, […]
Click here to access the slides Should brands take a stand? Fed by the high-profile Nike Colin Kaepernick campaign, the idea that brands should take a stand on social issues is gaining prominence. Surveys show that millennials claim they want […]
Click here to access the slides How Brands Can Bridge The Gap Of Meaning The rapid evolution of the market research industry and the new complex problems brands and organisations are facing today call for the development of new types […]
Click here to access the slides Breaking the boundaries of product category in the analysis of brand positioning Not losing sight of any brand that breaks into the market is especially important nowadays, when technology and innovation are reinventing whole […]
Click here to access the slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to describe a modern approach. But what does this mean? […]
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