Uncovering Consumers’ Hidden Narratives

Click here to access the slides Uncovering Consumers’ Hidden Narratives Presented by Kristian A Alomá, PhD, Founder & CEO at Threadline as part of the ‘Story Time: Narrative Research Forum’ event with Irrational Agency and NewMR. While nearly every participant […]

The State of Insights – September 2023

Click here to access the slides The State of Insights – September 2023 In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights, addressing questions such as: – What is really […]

Insights and Market Research Scenarios for 2027

Click here to access the slides Insights and Market Research Scenarios for 2027 Predictions tend to go wrong and the recognised alternative is based on scenario thinking. In this presentation Ray Poynter highlights the key trends that are happening at […]

What Women Want (Hint: It’s Not Hello Kitty)

Click here to access the slides What Women Want (Hint: It’s Not Hello Kitty) Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it’s important for brands to understand and support women, particularly as more and more female consumers control […]

Understanding the ‘Why’, and the ‘Why Now?’

Click here to access the slides Understanding the ‘Why’, and the ‘Why Now’? Ray Poynter, Stephen Cribbett (founder of Further) and Marie-Claude Gervais: – explore the importance of the ‘Why?’ and ‘Why Now?’ – show how these can be researched, […]

Accessing the Already Connected Consumer

Click here to access the slides Accessing the Already Connected Consumer This session will explore some of the developments that both the consumer landscape and the Market Research industry are undergoing to better pinpoint real consumer opinion. Click here to […]