Click here to access the slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest hit of fake news is becoming part of […]
Click here to access the slides The Method is the Message: Setting the Table for Change Nobody likes to hear bad news. The bearer of bad news gets the blame. The hearers of bad news give no credence to the […]
Click here to access the slides Gen Z #NewruleZ: How to follow generation Z storytelling Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others had evolved to “micro opportunities” to connect, […]
Click here to access the slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent of ‘right brain, left brain’. But what are they […]
Click here to access the slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data might be regretted when context is considered. See beyond reaching people to understanding […]
Click here to access the slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech is becoming increasingly similar, and the main value will […]
Click here to access the slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper. But, this means much […]
Click here to access the slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more prevalent in other categories. When combined with other […]
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