The UX Lexicon is Born – clear communication and understanding for all researchers

Click here to access the slides Click here to access the slides   Transcript of recording with Michele Ronson – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:08.910] – Michele Ronson Hi there, I’m Michelle Runs announcing a design and user research group based in San Francisco, California. Most of you work in the market and marketing research worlds, I assume. And like you, we design and user researchers helping people understand each other are works to build connections with the people we’re designing for, whether they’re prospects or those who use our products and services, a.k.a. our users from the marketing world. You might call them consumers today. Instead of understanding and building connections with clients and users, I’m going to share some work.   [00:00:40.050] – Michele Ronson I’ve like to create clear, deeper and better communication and understanding for all researchers and everyone involved in the community. I think it’s high time we try to understand each other, UX, Emmerich’s, SCIEX, whatever you call yourself. And that’s what […]

Design for behaviour change

Click here to access the slides Click here to access the slides   Transcript of recording with Roxana Barbu – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:06.170] – Roxana Barbu Hi, everyone, I’m Roxana Barbu, a cognitive double specialist at Macadamia Technologies, both at Macadamia and in my previous roles. I’ve always been drawn to projects with a health care component. I am drawn to their complexity and humbled to be a part of someone’s intimate behavior change journey to a better health outcome today. I’d like to start with a confession and then I’ll touch upon the famous three hour model. The rest of the time I’ll focus on underestimated aspects of behavior change specifically.   [00:00:43.660] – Roxana Barbu Specifically, we are going to talk about barriers. We’re going to talk about the psychology and complexity of behavior change, as well as too many surprises. The fact that successful digital solutions should empower a person to be an independent. So here’s the understatement of the month, behavioral change […]

Human-centricity from CX to HX

Click here to access the slides Click here to access the slides   Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:05.060] – Ray Poynter Hi, Ray Poynter here, and I’m going to be talking about the shift from SCIEX customer experience to Ajax human experience, really starting to think about human centricity. So let’s have a look at how we got here and what the market situation is today that faces brands. We have had for some time now product parity. It’s very hard to produce a product that is fundamentally better than the products that other people can produce. We are increasingly seeing service parity. Two providers can provide the same level of service if they focus on it, we know what is required, we know what the tools are, we know what the methods are.   [00:00:57.250] – Ray Poynter So increasingly the lead brands. Provide that high level of service, the discount brands provide a set level of service, so within […]