Click here to access the slides (please note, there are only two slides) New Paradigms for Finding Insights Following the presentation between Geoff Lowe and Johan van Kuyk from Infotools, this webinar focusses on a discussion of modern data analysis […]
Click here to access the slides How to use a Kalman Filter in Brand Tracking? Sample variability makes it difficult to distinguish between noise and true shifts. Traditionally, we rely on rolling averages to smooth out the extremes. Kalman Filter […]
Click here to access the slides A Simple Introduction to R for Market Researchers The statistical language R is a free, open-source tool that is changing the way many market researchers approach data analysis and visualization. In this webinar, Ray […]
Click here to access the slides How to weight online data – with Q&A The industry thinking on weighting nonprobability surveys is changing. Most online survey software doesn’t offer weighting, and traditionally the advice has been that weighting nonprobability surveys […]
Click here to access the slides 52 Things We Wish Someone Had Told Us About Customer Analytics Mike will share excerpts from his book of the same title, using practical, real life examples that illustrate how consumer research and big […]
Click here to access the slides How to Use Comparisons to Find & Tell Stories in the Data In this ‘How to’ webinar Ray Poynter looks at the way comparisons can be used to help you find and communicate the […]
Using Indices in Excel: Making Numbers More Visual In this short video, Ray Poynter shows how to sort data in Excel using indices, and by colour, to help us see themes and patterns in numbers. This video is one of […]
Decimals, Colour, and Sort in Excel: Making Numbers More Visual In this short video, Ray Poynter shows how to hide decimal places in Excel, sort data, and sort data by colour to help us see themes and patterns in numbers. […]
Click here to access the slides How to Make Numbers More Visual In this webinar Ray Poynter shares how to make numbers more visual using simple techniques such as hiding the decimal places, using colour coding, sorting, and indexes. This […]
Click here to access the slides Quantitative Semiotics – Culture by Numbers The world of Market Research has become quite good at automating basic tasks and surveys. But when it comes to extracting implicit meaning from unstructured cultural influences such […]
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