Click here to access the slides What does collecting better data mean, and how to achieve it? Presented by Ray Poynter (NewMR & Potentiate) as part of the NewMR ‘Collecting Better Data’ webinar event. Ray presents a 2021 State of […]
Click here to access the slides Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach No Description Click here to access the slides
Click here to access the slides Results from the NewMR Quality of Reports 2021 Study Presented by Ray Poynter, as part of NewMR’s ‘Presenting and Reporting’ webinar. Ray presents the results from the 2021 Quality of Research Reports Study and […]
Click here to access the slides Disinformation – The Game Changer in Market Research and Brand Communication Disinformation achieved its goal. It shook faith in official sources, and destabilized conventional forms of communication.One would think that only politics is being […]
Click here to access the slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest hit of fake news is becoming part of […]
Click here to access the slides Ten years of looking after Coca-Cola’s data For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker across 90+ markets. This means managing multiple local partners […]
Click here to access the slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper. But, this means much […]
Click here to access the slides The online survey quality guideline by JMRA No Description Click here to access the slides Presented by Noriko Kishida and Tomoaki Murakami In Japan, online survey is the most used research method. The Internet […]
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