“Serious Games” has a place in future MR-it will ensure respondent engagement, focus and therefore validity,and help with panelist retention. It will also increase participation from the elusive 18-24 year olds!

Identity, Trust, Reach & Reward: the Evans Finch Social Media Challenges

Let’s all play the game

Questionnaire Design and Gamification

Research Through Gaming…One day, Maybe

Game On! A new way to get Insight

Prediction Markets as Research Games

Mobile Social Games for Market Research

Game Theory – Turning online surveys into games

Game On: How game mechanics are changing the consumer world, and how researchers can play