How to edit insights: the power of leaving stuff out

Click here to access the slides How to edit insights: the power of leaving stuff out Communicating impactful and culturally-charged insight bottles down to one thing: clarity. Clarity of the message, clarity of the copy and clarity of the story. […]

Visualising voices, representing self.

Click here to access the slides Visualising voices, representing self We used creative visual techniques of animating words/text, and photostories to sit over the voices of our research participants who had experienced homelessness. The aim of the research was to […]

Storyboarding techniques for visual storytelling

Click here to access the slides Storyboarding techniques for visual storytelling Clients are under immense pressure to deliver shorter, sharper, clearer stories to their key stakeholders; the use of video in storytelling is now expected – you must be increasingly […]

Examples within regulatory constraints: Storytelling by Jackanory

Click here to access the slides Examples within regulatory constraints: Storytelling by Jackanory John Storey shares the obstacles in insight reporting in healthcare, and the solutions he’s discovered in effective and engaging reporting using animation and storytelling techniques. Click here […]

TLDR – Improving the communication of insights to stakeholders

Click here to access the slides TLDR – Improving the communication of insights to stakeholders To be successful, we need to get impact from our insights. But client-side knowledge and insights teams are struggling to communicate to wider stakeholders. With […]

Visual Foundations for Researchers

Click here to access the slides Visual Foundations for Researchers There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business […]

How to construct an evidence-based customer insight story

Click here to access the slides How to construct an evidence-based customer insight story By now we all know about the power of creating a compelling narrative that engages stakeholders. But the challenge still remains of how you ensure your […]

Harnessing the Power Of TV

Click here to access the slides Harnessing the Power Of TV This is the story of how Northstar managed to develop a TV show that has not only been singled out by the company’s CEO, but has been used as […]