Click here to access the slides Click here to access the slides Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest. [00:00:05.060] – Ray Poynter Hi, Ray Poynter here, and I’m going to be talking about the shift from SCIEX customer experience to Ajax human experience, really starting to think about human centricity. So let’s have a look at how we got here and what the market situation is today that faces brands. We have had for some time now product parity. It’s very hard to produce a product that is fundamentally better than the products that other people can produce. We are increasingly seeing service parity. Two providers can provide the same level of service if they focus on it, we know what is required, we know what the tools are, we know what the methods are. [00:00:57.250] – Ray Poynter So increasingly the lead brands. Provide that high level of service, the discount brands provide a set level of service, so within […]
There are no companion slides for this panel discussion Transcript of recording with Ray Poynter, Laura Bright, Kristin Luck, Gregg Archibald, Melanie Courtright, and Chuck Chakrapani – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest. [00:00:09.460] – Ray Poynter So welcome, everyone. My name is Ray Poynter, for those of you who don’t know, and it’s I’m the moderator here today, so you won’t hear so much from me before we kick off. I like a big shout out to all of our sponsors. So we love bringing you these events. We can do it without charging because these wonderful companies here or chip in some money that pays for the licenses and they the background cost. We’ve got to have five people here on the panel and we’re going to take questions from the floor as we go through. [00:00:43.990] – Ray Poynter Now let’s move to the panel discussion quick. Welcome to Laura, Melanie, Craig, Christian and Chuck. And we’re going to take a topic from each of […]
Click here to access the slides Click here to access the slides Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest. [00:00:07.080] – Ray Poynter Welcome to the future Ray Poynter here, and I’m going to share my state of the nation with you about research and insights where we are and where we’re going. In a nutshell, what is my message? Yes, there is going to be more research in the future. We’re going to see more surveys, depth interviews, focus groups, ethnography, all sorts of research activities are going to increase, but it’s going to be less in quotes, market research. So let’s unpick that. [00:00:41.460] – Ray Poynter There are two key changes that are happening and have been happening. The first, as we saw from an ESOMAR and partner study last year, nearly 50 percent of the research that’s conducted around the world is conducted internally by clients, and that percentage is growing. So that is changing the nature of […]
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