The Sudden Death of Beliefs

Click here to access the slides The Sudden Death of Beliefs Presented by Daniel Fazekas, Bakamo Social as part of the Story Time: Narrative Research Event Forum event with Irrational Agency and NewMR. Description: Social intelligence research possesses the capability […]

Uncovering Consumers’ Hidden Narratives

Click here to access the slides Uncovering Consumers’ Hidden Narratives Presented by Kristian A Alomá, PhD, Founder & CEO at Threadline as part of the ‘Story Time: Narrative Research Forum’ event with Irrational Agency and NewMR. While nearly every participant […]

Looking for Patterns in the Data, part 1 of 3

Click here to access the slides Looking for Patterns in the Data, part 1 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in Data’. The book will be published […]

Working with Qualitative Information, part 2 of 3

Click here to access the slides Working with Qualitative Data, part 2 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in Data’. The book will be published in mid-2022, […]

Communicating Stories, part 3 of 3

Click here to access the slides Communicating Stories, part 3 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in Data’. The book will be published in mid-2022 and as […]

How to use Correlations to find Insights

Click here to access the slides How to use Correlations to find Insights Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with. In […]