An Introduction to using Word Cloud Plus to code open-ended text
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Automated Transcript via HappyScribe Note the automated transcript only tends to be about 70% accurate – but it will help get a bit more detail about what is in the video. “Thank you for joining this webinar, this webinar is focused on how to find and craft compelling data stories. Quickly. I’m going to take you through a five step plan. It starts with creating and implementing an analysis plan, then data reduction, pyramid building, ordering the narrative and techniques for propelling the story forward. We’ll start by musing, though, on what makes telling data stories hard. We’ve all seen a bad data story. Slide after slide of boring results. The clients bought. And the presenter is getting more and more anxious at McKinsey to have a special term for such a data story. They call it the anxious parade of knowledge, where the presenter is sharing data in the hope the client get something from it. We don’t want this. We want this. To understand how to get there, we need to dig a bit deeper into what makes data storytelling so challenging. The first hard bit is that facts need to be found in the data. We […]
Click here to access the slides Click here to access the slides Ray Poynter presents”How to use Correlations to find Insights” Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with. In this 30-minute ‘How To’ Webinar, author and NewMR founder Ray Poynter, will cover: – What is correlation? – What is r-squared? – When and why should we use correlation? – How should we use correlation? – Potential problems with correlation – Alternatives to correlation
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