AI & Innovation

Frontier models, agents and what they mean for insights teams.

Automated Semiotic Analysis: Hero, Heretic or Helper? Video & Slides Automated Semiotic Analysis: Hero, Heretic or Helper? Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit… 6 July 2022 Automated Semiotic Analysis: Hero, Heretic or Helper? Event Automated Semiotic Analysis: Hero, Heretic or Helper? NewMR Webinar – 6 July 2022 Click here to access the slides and recordings. Presenter: Andrew Jeavons, co-founder… 6 July 2022 The Implications of Democratising Insights for Research Video & Slides The Implications of Democratising Insights for Research 50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the… 12 November 2021 What does collecting better data mean, and how to achieve it? Video & Slides What does collecting better data mean, and how to achieve it? Ray Poynter (NewMR & Potentiate) presents a 2021 State of the Art review of the issues surrounding the… 14 October 2021 The Future of Social Media Intelligence – Webinar 1/3 Video & Slides The Future of Social Media Intelligence – Webinar 1/3 This webinar is 1 of 3 in the 'Social Media Research: State of Play in 2021' event. Social… 13 October 2021 Knowing where to look: Are social media intelligence sources drying up? Webinar 2/3 Video & Slides Knowing where to look: Are social media intelligence sources drying up? Webinar 2/3 This webinar is number 2 of 3 in the Social Media Research - State of Play in 2021… 13 October 2021 New Thinking Event New Thinking Webinar – Wednesday 10 November Live broadcast at 10 am New York, 3 pm London You can access… 10 November 2021 Social media intelligence: qual, quant or both? Webinar 3/3 Video & Slides Social media intelligence: qual, quant or both? Webinar 3/3 Social Media conversations are by most account a form of big data, but do big data approaches always… 23 September 2021 Collecting Better Data Event Collecting Better Data Webinar – Thursday 14 October 2021 Live broadcast at 10am New York, 3pm London Click here to access… 14 October 2021 Social Media Research – State of Play in 2021 Event Social Media Research – State of Play in 2021 In this three-part NewMR series Gaelle Bertrand, social media intelligence specialist and former Head of Social Media Intelligence… 21 September 2021 – 24 November 2021 Book Interview with Betty Adamou Video Book Interview with Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, is interviewed by Ray Poynter for the latest… 6 May 2021 Book Review with Betty Adamou Event Book Review with Betty Adamou Radio NewMR, 5 May 2021 Today I interviewed Betty Adamou, author of Games and Gamification in Market Research,… 5 May 2021