AI & Innovation

Frontier models, agents and what they mean for insights teams.

Analytics in Action Event Analytics in Action The webinar has been broadcast, click here to access the slides and recordings. Join us as we explore… 17 March 2020 Faster Insights through Smarter Analysis Video & Slides Faster Insights through Smarter Analysis The need for speed is paramount in market research. We are pressed to deliver research faster and more… 7 November 2019 Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection Video & Slides Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how… 1 November 2019 Selecting Effective Product Claims in CPG/FMCG Video & Slides Selecting Effective Product Claims in CPG/FMCG "What shall we say on the pack?” This question invariably pops up at some stage of the product… 1 November 2019 Faster Insights through Smarter Analysis Event Faster Insights through Smarter Analysis NewMR sponsored Webinar Live broadcast Tuesday 5 November 2019, 11am Seattle (2pm New York, 7pm London) Access the… 5 November 2019 How to weight online data Video & Slides How to weight online data The industry thinking on weighting nonprobability surveys is changing. Most online survey software doesn’t offer weighting, and traditionally… 1 September 2019 The Morality of Market Research in the Age of A.I. Video & Slides The Morality of Market Research in the Age of A.I. Andrew Konya speaks on the moral consequences of unbridled A.I. in market research and other unpredictable secondary effects… 15 August 2019 Data Collection Update Event Data Collection Update Webinar Wednesday 30 October 2019 Live broadcast 10am New York (2pm London) Click here to access the slides… 30 October 2019 The Future for AI, Machine Learning and Insights – Panel Discussion Video & Slides The Future for AI, Machine Learning and Insights – Panel Discussion The Future for AI, Machine Learning and Insights – Panel Discussion Nadja Böhme from Factworks, Graham Williams from… 20 June 2019 An Introduction to Machine Learning for Insight Professionals Video & Slides An Introduction to Machine Learning for Insight Professionals An Introduction to Machine Learning for Insight Professionals Ray Poynter, NewMR. Here are the ten things you need… 20 June 2019 Finding the best name quickly – an intelligent algorithm for naming and concept tests Video & Slides Finding the best name quickly – an intelligent algorithm for naming and concept tests Finding the best name quickly – an intelligent algorithm for naming and concept tests Nadja Böhme, CEO at… 20 June 2019 Applying Machine Learning in Market Research Event Applying Machine Learning in Market Research Webinar Thursday 20 June, 2019 Machine learning and automation are more than just hype in market research and… 20 June 2019