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AI & Innovation

Frontier models, agents and what they mean for insights teams.

Memories of the Future: Foresight Driven Innovation Video & Slides Memories of the Future: Foresight Driven Innovation In disruptive times organisations cannot afford to be reactive. Instead we need foresight driven innovation i.e. more thoughtful… 19 March 2020 5G: The Research Dream Scenario Video & Slides 5G: The Research Dream Scenario In this presentation Navin Williams, CEO of MobileMeasure in China, discusses the emergence of 5G technology and how… 18 March 2020 Making Experience Text Analytics Actionable: The Human/A.I. Balance Video & Slides Making Experience Text Analytics Actionable: The Human/A.I. Balance If you’re not analyzing your customer speech and text, you’re getting an incomplete picture which could be misleading… 18 March 2020 Technology in Action Event Technology in Action The webinar has been broadcast, the slides and recordings will be available soon. A panel discussion with leading… 18 March 2020 Asia Pacific in Focus Event Asia Pacific in Focus This session focuses on key strands that are emerging and taking place around the Asia Pacific region. Session… 18 March 2020 Analytics in Action Event Analytics in Action The webinar has been broadcast, click here to access the slides and recordings. Join us as we explore… 17 March 2020 Faster Insights through Smarter Analysis Video & Slides Faster Insights through Smarter Analysis The need for speed is paramount in market research. We are pressed to deliver research faster and more… 7 November 2019 Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection Video & Slides Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how… 1 November 2019 Selecting Effective Product Claims in CPG/FMCG Video & Slides Selecting Effective Product Claims in CPG/FMCG "What shall we say on the pack?” This question invariably pops up at some stage of the product… 1 November 2019 Faster Insights through Smarter Analysis Event Faster Insights through Smarter Analysis NewMR sponsored Webinar Live broadcast Tuesday 5 November 2019, 11am Seattle (2pm New York, 7pm London) Access the… 5 November 2019 How to weight online data Video & Slides How to weight online data The industry thinking on weighting nonprobability surveys is changing. Most online survey software doesn’t offer weighting, and traditionally… 1 September 2019 The Morality of Market Research in the Age of A.I. Video & Slides The Morality of Market Research in the Age of A.I. Andrew Konya speaks on the moral consequences of unbridled A.I. in market research and other unpredictable secondary effects… 15 August 2019