AI & Innovation

Frontier models, agents and what they mean for insights teams.

Challenges in Modern Market Research Event Challenges in Modern Market Research Webinar: Thursday 29 August Live broadcast 10am New York (3pm London) The slides and recordings can be accessed… 29 August 2019 NewMR Chatbot Experiment Video & Slides NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 Threats and Opportunities Facing Market Research Video & Slides Threats and Opportunities Facing Market Research Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Event NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides… 4 April 2019 The New Research Paradigm: More Show and Less Tell Video & Slides The New Research Paradigm: More Show and Less Tell In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get… 9 March 2019 Insights from Nonconscious: Marketing That Talks Implicitly Video & Slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say?… 9 March 2019 52 Things We Wish Someone Had Told Us About Customer Analytics Video & Slides 52 Things We Wish Someone Had Told Us About Customer Analytics Mike Sherman shares excerpts from his book, 52 Things We Wish Someone Had Told Us About Customer Analytics,… 7 March 2019 Artificial Intelligence, or Real Prejudice? Video & Slides Artificial Intelligence, or Real Prejudice? Many of us know the bias that exists in the real world, especially when it comes to understanding… 6 March 2019 Our expert tips to decode hyper-connected consumers’ expectations Video & Slides Our expert tips to decode hyper-connected consumers’ expectations In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for… 6 March 2019 Trending Tuesday – Panel Discussion looking at the key trends in market research and insights Video & Slides Trending Tuesday – Panel Discussion looking at the key trends in market research and insights Join our power-packed panel with Ray Poynter, Lucy Davison, Lenny Murphy, and Melanie Courtright as they cover key… 5 March 2019 The magical power of play Video & Slides The magical power of play One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that… 5 March 2019 The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations Video & Slides The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations Traditional online surveys have become stale and a new chatbot survey revolution is on the horizon in 2019.… 5 March 2019