Qualitative Research in 2021

Right and Left BrainWebinar – Wednesday 24 March 2021
Live broadcast at 9am Seattle, midday New York, 4pm London
Access the slides and recordings by clicking on the link next to each presenter.

2020 was a year of change, in this webinar we focus on how qualitative research is being conducted in 2021.

Session Moderator: Ray Poynter
Three great presentations and in-depth discussion about face-to-face qual in 2021

Holly O'NeilHolly O’Neill, Chief Insights Curator & Lead Moderator, Talking Business
3 X 3 – 9 Ways to Win with Qualitative Online Communities in 2021
Click here to access the slides and recording
Successful and impactful Qualitative Online Communities research requires keen moderation, expert planning and agile implementation. In this session, we’ll focus on 9 innovative ways to advance your studies using this exciting and iterative asynchronous Qualitative methodology:
• 3 ways to up-level your online research plans and discussion guides
• 3 ways to inspire fresh learning with online projectives and exercises
• 3 ways to boost participation with online moderating and engagement tactics
This session presents and explores a variety of techniques, practical how-to’s and tips that propel deep learning in longer-term and shorter-term Online Qualitative Communities (AKA asynchronous bulletin board focus groups).

Patrice WooldridgePatrice Wooldridge, MBA, President, Wooldridge Associates
Raising the Bar for Online Focus Groups
Click here to access the slides and recording
Online video focus groups have been around for about 20 years. As an early adopter, I have been conducting them for over 15 years. But in the last year almost all focus groups have had to move to online services. So let’s talk about what services are available and best practices of holding discussions online to help make the experience feel and look more alive (like how you can do a product sort or show participants what items look like on a mobile screen while broadcasting on a separate device). It’s time to break out of the square boxes!

Chris HauckChris Hauck, HauckEye
An Immersive Ethnography Technique for deep understanding
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Over my long career, I have been lucky enough to work with really creative researchers who have taught me to be fearless and creative. On a project for a US based restaurant chain, I worked with my videographer to record interviews without the knowledge of those around us, focused on the research participants who are in the know, and my own brand of sneaky ethnography was born. After Covid, I’ll take this approach back out on the road to explore all sorts of restaurants, hotels, retail establishment, auto dealerships and so much more. If you can go do it, I can study it! And have fun too.

Photo of Bob QureshiBob Qureshi, i-view
Face-to-Face qualitative research in 2021
Click here to access the recording
Bob Qureshi, founder and co-owner of award-winning UK viewing facility i-view, will share (in discussion with Ray Poynter) his perception of how face-to-face qual will look and function in 2021 and the near future.

The pandemic has had a particularly chilling impact on face-to-face qual, and as the owner of two facilities (in London and Leeds), Bob is in the frontline of helping researchers navigate what comes next – dealing with what he terms the coronacoaster.


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