NewMR
Sign up Donate

AI & Innovation

Frontier models, agents and what they mean for insights teams.

Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers Blog Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models… 17 December 2018 Assisted Intelligence: how smart machines will turbocharge tomorrow’s researchers Video & Slides Assisted Intelligence: how smart machines will turbocharge tomorrow’s researchers AI tools will help and augment researchers in the future – rather than replace them. But researchers will… 12 December 2018 The World We Have Lost Video & Slides The World We Have Lost Reg Baker looks back at the histroy of market research to assess the key challenges for today and… 12 December 2018 How to Assess Innovations in Market Research & Insights Video & Slides How to Assess Innovations in Market Research & Insights In this presentation Ray Poynter shares his appraoch to assessing new technologies and approaches. Using eight questions Ray… 12 December 2018 AI is the future, but what is happening in market research right now? Blog AI is the future, but what is happening in market research right now? This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is… 8 December 2018 The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Blog The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is… 25 November 2018 What is Blockchain – a primer for market researchers Video & Slides What is Blockchain – a primer for market researchers In this webinar David Gerard, author of Attack of the 50 Foot Blockchain, presents on ‘The basics of… 21 November 2018 AI for Marketing & Product Innovation: With Stan Sthanunathan Event AI for Marketing & Product Innovation: With Stan Sthanunathan Webinar 18 December, 3pm London (10am New York, 11pm Singapore). The recording of this webinar will be available… 18 December 2018 Ray Poynter interviews Betty Adamou Video & Slides Ray Poynter interviews Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed… 2 November 2018 Do you know how to assess innovations in market research and insights? Blog Do you know how to assess innovations in market research and insights? Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,… 1 November 2018 Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Blog Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Back in 2012, there were several research papers that suggested that running for more than about 20 miles… 22 October 2018 What is the Counterfactual? – Why do we need to assess it? Blog What is the Counterfactual? – Why do we need to assess it? Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the… 19 October 2018