Collecting Better Data
Webinar – Thursday 14 October 2021
Live broadcast at 10am New York, 3pm London
Click here to access the slides and recordings.
Data is supposed to be the new oil – but if we want to get better results we need to make sure we tackle the quality problems by collecting better data. In this webinar we offer two presentations, tackling the quality of data.
Thinking Outside the Mode
Improving Accuracy by Choosing a Multi-Mode Approach
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To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation, we focus on the multi-mode aspect. By joining this session, you will get insights into adopting an authentic mode-independent approach to designing your studies and how it can significantly improve data accuracy across your organization. |
| Allen Porter Enghouse Interactive |
Malgorzata Mleczko Enghouse Interactive |
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What does collecting better data mean, and how to achieve it? Ray Poynter (NewMR & Potentiate) presents a 2021 State of the Art review of the issues surrounding the collection of better data. Ray will outline the key challenges, new initiatives, the impact of quality on decisions, and pointers to what is likely to happen in the near future. |
Synopses
Thinking Outside the Mode
Improving Accuracy by Choosing a Multi-Mode
Allen Porter & Malgorzata Mleczko, Enghouse Interactive
To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation, we focus on the multi-mode aspect. By joining this session, you will get insights into adopting an authentic mode-independent approach to designing your studies and how it can significantly improve data accuracy across your organization.
Why thinking outside of the mode? A multi-mode strategy enables researchers to meet their target demographics and control data collection operations to minimize costs and/or project schedules. The mix of technology allows phone interviewing to be added at any point in the study without compromising the performance of either collection mode. Field operations have access to the right tool for each job at any time. Researchers gain the flexibility to design data collection strategies that suit each job rather than suit the technologies at hand.
There are five main quantitative methods used today: in-person interview, phone interview, IVR interview, online questionnaire, and paper questionnaire mailed to the recipient. We will focus on how the right combination of these methods can significantly impact the accuracy of your result.
We will touch upon aspects like:
- Enhancing the customer experience
- Improving your Return On Investment
- Increasing the reach of your audience
- Enriching your data with in-depth insights
- Looking for questionnaire- and mode-specific ambiguities
- Improving Customer Service
Researchers have tried abandoning or reducing phone-based data collection because spanning technologies and managing the mix of technologies and organizations has been proven difficult to manage. However, technology barriers are coming down and researchers should consider the strategic value of phone research to reach seniors, minorities and other vital segments. Without the phone in the mix (CATI or IVR), specific demographics have suffered under-representation.
Data collection strategies that embrace a multi-mode approach can enable researchers to break out of any boxes, silos or myopic policies and allow them to field research any way they want.
What does collecting better data mean, and how to achieve it?
Ray Poynter, Potentiate and NewMR
Ray Poynter presents a 2021 State of the Art review of the issues surrounding the collection of better data. Ray will outline the key challenges, new initiatives, the impact of quality of on decisions, and pointers to what is likely to happen in the near future.