NewMR
Sign up Donate

AI & Innovation

Frontier models, agents and what they mean for insights teams.

Creating a Questionnaire Library with ChatGPT Blog Creating a Questionnaire Library with ChatGPT One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and… 24 January 2025 Asking ChatGPT for advice about research methods – a Kano example #AI Tip Blog Asking ChatGPT for advice about research methods – a Kano example #AI Tip Two or three times a year I receive a message from an agency saying their client wants to… 20 January 2025 #AI Tip – Ask AI for multiple suggestions, to leverage the human element Blog #AI Tip – Ask AI for multiple suggestions, to leverage the human element Here is another tip from my courses on how to use Copilot and ChatGPT for market research and… 18 January 2025 When should you use ChatGPT and when should you use the API version? Blog When should you use ChatGPT and when should you use the API version? Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I… 9 January 2025 Analysing Open-ended Comments (almost) for free Blog Analysing Open-ended Comments (almost) for free Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?… 22 November 2024 The State of Insights 2024 Video & Slides The State of Insights 2024 The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such… 19 November 2024 Creating Virtual Ray, a Custom GPT Blog Creating Virtual Ray, a Custom GPT One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows… 5 November 2024 A Client-side view of AI with Vesna Hajnšek Video A Client-side view of AI with Vesna Hajnšek A Client-side view of AI with Vesna Hajnšek Vesna Hajnšek, Senior CMI Manager at the French luxury brand… 22 October 2024 The State of Insights – 2024 Event The State of Insights – 2024 NewMR and Enghouse Insights Webinar Tuesday 19 November Broadcast 10am New York (3pm London, 4pm Paris) Join us… 19 November 2024 ChatGPT or Microsoft Copilot – which is right for you? Blog ChatGPT or Microsoft Copilot – which is right for you? Here is my take on the differences between Microsoft's Copilot and OpenAI's ChatGPT and some thoughts on which… 8 October 2024 Draft Synthetic Data Manifesto Blog Draft Synthetic Data Manifesto In this note I set out what I believe to be Synthetic Data, why we need to define… 30 September 2024 AI and Synthetic Data Dominate ESOMAR Congress in Athens Blog AI and Synthetic Data Dominate ESOMAR Congress in Athens Last week saw over 1000 insight and market researchers from 78 countries gather in Athens for ESOMAR’s Annual… 17 September 2024