AI & Innovation

Frontier models, agents and what they mean for insights teams.

Creating a new type of Research Deliverable with a Custom GPT Blog Creating a new type of Research Deliverable with a Custom GPT Here is a post that shows how you can use custom GPTs to create better deliverables for your… 24 April 2025 Using Custom GPTs to Create Innovative Client Deliverables Blog Using Custom GPTs to Create Innovative Client Deliverables Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather… 7 April 2025 6 Ideas for using Custom GPTs Blog 6 Ideas for using Custom GPTs Here are six ideas for you to start using Custom GPTs in the field of market research and… 2 April 2025 How to Automatically Analyse Google Forms Data with AI Blog How to Automatically Analyse Google Forms Data with AI Here is a tool that let's you use AI to automate the analysis of surveys conducted via Google… 26 March 2025 Can I upload CrossTabs to ChatGPT? Blog Can I upload CrossTabs to ChatGPT? This post looks at how you can upload market research crosstabs to ChatGPT to help find the story… 21 March 2025 The Impact of China’s AI Revolution: What Market Researchers Need to Know Blog The Impact of China’s AI Revolution: What Market Researchers Need to Know Until this year the assumption was that the USA was leading in AI and China was way behind.… 20 March 2025 DeepSeek – a new Generative AI from China that is challenging ChatGPT and America Blog DeepSeek – a new Generative AI from China that is challenging ChatGPT and America DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s… 25 January 2025 Creating a Questionnaire Library with ChatGPT Blog Creating a Questionnaire Library with ChatGPT One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and… 24 January 2025 Asking ChatGPT for advice about research methods – a Kano example #AI Tip Blog Asking ChatGPT for advice about research methods – a Kano example #AI Tip Two or three times a year I receive a message from an agency saying their client wants to… 20 January 2025 #AI Tip – Ask AI for multiple suggestions, to leverage the human element Blog #AI Tip – Ask AI for multiple suggestions, to leverage the human element Here is another tip from my courses on how to use Copilot and ChatGPT for market research and… 18 January 2025 When should you use ChatGPT and when should you use the API version? Blog When should you use ChatGPT and when should you use the API version? Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I… 9 January 2025 Analysing Open-ended Comments (almost) for free Blog Analysing Open-ended Comments (almost) for free Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?… 22 November 2024