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AI & Innovation

Frontier models, agents and what they mean for insights teams.

Myth Number 2: MIT Showed That 95% of AI Pilots Fail Blog Myth Number 2: MIT Showed That 95% of AI Pilots Fail Perhaps the most commonly quoted statistics about AI projects is that 95% of them fail, according to MIT.… 31 May 2026 AI Myth Number 1: AI Cannot Produce Anything New Blog AI Myth Number 1: AI Cannot Produce Anything New AI only repeats what it was taught. That is a comforting line that appears whenever AI comes up… 25 May 2026 Chinese AI Models Are Reshaping the Global Landscape – What Does This Mean for Market Research? Blog Chinese AI Models Are Reshaping the Global Landscape – What Does This Mean for Market Research? I've been tracking the rise of Chinese AI systems with growing interest over the past year, and I… 17 January 2026 The State of Research and Insights Blog The State of Research and Insights NewMR is currently conducting the sixth wave of our State of Research and Insight study. We have conducted… 25 November 2025 How AI Understands Language: Visualizing Meaning with Sentence Embeddings Blog How AI Understands Language: Visualizing Meaning with Sentence Embeddings Have you ever wondered how an AI system, like a search engine or a chatbot, understands that the… 4 November 2025 Synthetic Data is a Reality, But Are You Asking the Right Questions? Blog Synthetic Data is a Reality, But Are You Asking the Right Questions? At most conferences and events, we are seeing a growing number of examples of Synthetic Data, in its… 16 October 2025 AI Dominates the agenda at esomar Congress 2025, Prague Blog AI Dominates the agenda at esomar Congress 2025, Prague The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was… 1 October 2025 Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants Blog Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants For me the jury is out on the discussion about what synthetic data might be able to achieve… 21 September 2025 AI making a difference to real people Blog AI making a difference to real people I think too much of the discussion about AI is focused on what it might deliver in the… 25 August 2025 The AI Territory – A Tool for Strategic Planning Blog The AI Territory – A Tool for Strategic Planning In the fast-moving world of AI, organisations often struggle to decide which initiatives to prioritise. The opportunities seem… 16 August 2025 The AI Revolution is Different in Speed and Nature to the Internet Revolution Blog The AI Revolution is Different in Speed and Nature to the Internet Revolution As somebody who was a pioneer during the uptake of the Internet by the research ecosystem, I have… 14 August 2025 AI Needs to be Compulsory Blog AI Needs to be Compulsory There is widespread agreement amongst seasoned consultants that if an organisation is going to realise the benefits of… 13 August 2025