Qualitative Methods

Core qualitative research methods and analysis.

There is something called Qual/Quant Slides There is something called Qual/Quant 17 July 2014 How to do discourse analysis: a case study Slides How to do discourse analysis: a case study 17 July 2014 Marketing Through Intermediaries: Simulated Conversations Put You In the Room Slides Marketing Through Intermediaries: Simulated Conversations Put You In the Room 17 July 2014 Sensory Inspiration! Slides Sensory Inspiration! 17 July 2014 Structuring Qualitative Results for Maximum Impact in Concept Testing Slides Structuring Qualitative Results for Maximum Impact in Concept Testing 17 July 2014 Qualitative Analysis : An Introduction and Overview Slides Qualitative Analysis : An Introduction and Overview 17 July 2014 Mobile qualitative research: misunderstandings and miscommunications Slides Mobile qualitative research: misunderstandings and miscommunications 17 July 2014 Why the Deepest Insights Play Hard to Get Slides Why the Deepest Insights Play Hard to Get 17 July 2014 How to bring qualitative research results to life within the company Slides How to bring qualitative research results to life within the company 17 July 2014 Laddering Up to New Product Success – A Case Study Slides Laddering Up to New Product Success – A Case Study 17 July 2014 “You Can Let Go of Your Focus Groups… Really it’s O.K. Video & Slides “You Can Let Go of Your Focus Groups… Really it’s O.K. 17 July 2014 Can Software-Driven QDA Replace the Seasoned Researcher? Slides Can Software-Driven QDA Replace the Seasoned Researcher? 17 July 2014