Qualitative Methods

Video & Slides One Voice of the Customer: Where Social and Surveys Collide Click here to access the slides Click here to access the slides 17 July 2014 Slides Do You Feel What I Feel? When Meaning Matters More than Numbers 17 July 2014 Slides Introduction to Qualitative Analysis 17 July 2014 Slides Pinterest: Why You Should Be Interested! 17 July 2014 Slides How to use discourse analysis in market research 17 July 2014 Slides Case of the Dead Cat:Curiosity not to Blame 17 July 2014 post image Blog Two Scholarships on Offer for the QRCA Annual Conference Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile… 14 May 2014 Event April Lecture Series 2014 April 2014 Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty… 1 April 2014 – 30 April 2014 Blog Brand esSense – two books in one from Neil Gains Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and… 1 February 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to… 27 November 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013