Quantitative

Slides Agree/Disagree scales in online surveys Left, right, top, and middle thoughts 17 July 2014 Slides Conjoint/DCM 17 July 2014 Slides Online Questionnaire Design Principles 17 July 2014 Slides Surveys Without Scales – NewMR and Facial Imaging 17 July 2014 Slides Behavioural economics – new new or new old? 17 July 2014 post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014 Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014