Quantitative

Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014 Event April Lecture Series 2014 April 2014 Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty… 1 April 2014 – 30 April 2014 Event Explode-a-Myth Two 25 February, 2014 – 3pm London time, 10am New York Presenters will each have 5 minutes and 1… 25 February 2014 Blog The Strengths and Limitations of Research-on-Research As part of writing our new book on Mobile Market Research (which should be available in September) I… 15 February 2014 post image Blog “most published research findings are probably false” – John Ioannidis The worlds of academic and commercial research are being riven at the moment with concerns and accusation about… 4 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog Only a ‘few’ new products can succeed each year There seems to be broad agreement that in the large developed markets, for example the US, about 80%… 11 November 2013 post image Blog Where does the inspiration for new market research come from? As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking… 3 November 2013