Surveys & Questionnaire Design

Survey instruments, questionnaire design, conjoint and CATI.

People aren’t robots: Tips for creating questionnaires that people want to answer Video & Slides People aren’t robots: Tips for creating questionnaires that people want to answer Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our… 2 March 2017 Festival of NewMR 2017 – Americas Wednesday Event Festival of NewMR 2017 – Americas Wednesday Wednesday, 1 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 1 March 2017 Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Video & Slides Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.… 8 December 2016 Mobile Research in a Global Context Video & Slides Mobile Research in a Global Context What are the key trends and differences in mobile research around the world? In this presentation, Sue will… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Video & Slides Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers… 8 December 2016 Reversing Pokémon Go: Designing from the start with the finish line in mind Video & Slides Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go… 8 December 2016 Having a look at 1Q.com – a mobile-based survey service Blog Having a look at 1Q.com – a mobile-based survey service Last week I had was invited to have a play with the 1Q.com system, an innovative and new… 3 October 2016 Research Innovation – 2017 Event Research Innovation – 2017 Wednesday 7 December, 2016 2 sessions Access all slides and recordings from this event via our Play Again page.… 7 December 2016 Research Automation Video & Slides Research Automation Research Automation 19 August 2016 What is Conjoint Analysis? Blog What is Conjoint Analysis? Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.… 15 June 2016 AAA – Agility, Automation & AI Event AAA – Agility, Automation & AI Thursday 18 August, 2016 2 sessions Access the slides and recordings from this event via our Play Again… 18 August 2016